Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. The cookie enables Google and us to recognize that you have clicked on an advertisement and been forwarded to our website.
Every Google AdWords customer receives a different cookie. The cookies are not traceable via websites of AdWords customers. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, AdWords customers do not receive any information that allows users to be personally identified. If you do not wish to participate in tracking, you can object to its use. Here the conversion cookie must be deactivated in the user settings of the browser. This way, there is also no inclusion in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 Abs. 1 lit. f DSGVO. As website operators, we have a legitimate interest in analyzing user behavior in order to optimize our website and our advertising.
With a modern web browser you can monitor, restrict or prevent the placement of cookies. Disabling cookies may result in limited functionality of our website.